Xiaomi now covering an impressive 31% Market Share in India

Dethroning Samsung as the number on in market share. Now down to 25%


Two Research Firms, Canalys and Counterpoint in April reported Xiaomi had best sales in the smartphone market of India. Canal Research Manager Rushabh Doshi said India remains a huge investment for any smartphone brand. The giant Chinese Tech Company held over 31 percent of the market in Q1 2018. Small vendors find it hard to grow in high growth markets like India and Brazil because of Xiaomi’s prominence growth lately.

Xiaomi market share india Q1 2018
Xiaomi breaking records in the last 2 consecutive years. (Source: Canalys)

According to the IDC Quarterly Mobile Phone Tracker, the India smartphone market saw a shipment of 30 million units in 2018Q1, making it the strongest start to a year and maintaining sales on a year growth of 11 percent. The market, however, remained almost flat compared to the previous quarter 2017Q4. Xiaomi’s popular models like Redmi 5A and Redmi Note 5 together with further expansion in the offline channel have helped the tech maintain a lead in the market for the second quarter in a row. Xiaomi increased its share of total eTailer shipments from 32% a year ago to 53% in 2018Q1.

What is Xiaomis secret recipe to success?

The Chinese Tech Company is improving its design features structured towards producing unique and high quality smartphones in an attempt to take over a larger share of the smartphone markets. The Mi8 has been planned to have special features like Snapdragon 845 chipset with 8GB RAM, 4,000mAh battery, a 3D facial recognition unlocking feature, and the phone will support a wireless charging system. The phone will have an in-display fingerprint technology which a totally new concept in the smartphone industry. Loyal customers are already starting to anticipate for the new device as it is a new upgrade and will offer more to their needs.

Xiaomi is adopting marketing strategies that helps it maintain its position in the top of the sales charts in India. Recently the tech company made a permanent price cut for Xiaomi Mi Mix2, which is now available at Rs 29,999, a figure that has dropped by 3,000 rupees. This way the company is able to sell sophisticated smartphones at a price that is pocket-friendly to most of its customers in the highly densely populated country. People are less focused on innovations in such countries and therefore giant firms like Xiaomi can easily establish a stable supply for the market by overtaking the small vendors, frustrating their efforts to survive.

Consumers have been buying expensive smartphones but want to hold onto them for longer. Some fans upgrade to newer versions simply because they are new. The global market for smartphones generally went down this year. The Chinese market of course slowed too, but Huawei and Xiaomi still picked pretty well. Huawei added shipments by 13.8%, garnering an 11.8% share of the global market. Xiaomi saw phone shipments rise by a whole 87.8% in the first quarter. It has placed itself at an overall fourth position with 8.4% of the global market. Xiaomi has a chance to prove its reputation more and make incredible sales this year!

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Last updated on 21/01/2019 10:48

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