OPPO Inaugurates its Largest R&D Center in India
OPPO has been working for years on an image centered around innovation. And the Chinese manufacturer intends to continue to shape this image.
With the Super VOOC Quick Charge presented in 2016, the Find X, and its retractable cameras, then the RX17 Pro Carrying a fingerprint sensor under its screen, a technology still not very widespread, OPPO has been working for years on an image centered around innovation. And the Chinese manufacturer intends to continue to shape this image.
OPPO opened its first R&D center in Hyderabad (India) yesterday. OPPO has opened three R&D centers before, which will be the company’s fourth and largest center outside of China.
The new R&D center is built to study consumer behavior in the first six to twelve months, thereby creating products with new inventions and sophisticated technology. The new R&D center will open up solutions related to various fields such as artificial intelligence (AI), fast charger, camera, and 5G.
TASleem Arif, deputy director and director of R&D for OPPO India said that he is looking forward to finding possible smartphone solutions from 2019, along with technologies for the smartwatch and the Internet of Things.
“The opening of our R&D center in Hyderabad will help us implement innovative and exciting technologies in future products that we introduce in India as well as help us build a local ecosystem for smartphone devices. As India is an extremely important market for us, we aim to drive innovation locally through the R&D center in Hyderabad to deliver an insightful revolutionary and seamless smartphone experience that caters to the demands of our consumers. We are looking forward to filing new patents for new technologies for our consumers to truly experience the best of technology,” said Arif.
The company has invested RMB 10 billion towards in R&D for 2019. Currently, the India center will house a staff of 50 developers and 50 quality testers. The company is planning to recruit 500 engineers in the next 3 to 5 years.
With increased R&D capital, OPPO will integrate its supply chain and rely on its technical know-how to improve the company’s technological capabilities. In addition, OPPO will use Artificial Intelligence to develop a range of smart devices, including watches and home automation technologies, to explore and meet the increasingly stringent requirements of consumers in the age of the Internet of Things.
OPPO is currently the fifth largest smartphone company in India with a market share of 8%. The company has been expanding its R&D activities, promising to bring healthy competition in the market.