2018 Sets a New Record in Apps and Games Download and Spending
According to App Annie, downloading mobile games and apps and spending money on them set a new record in 2018.
People still love the apps a lot! This is the result of new data released by App Annie, the agency that performs statistical analysis of various app stores. The number of app downloads has risen to 113 billion in 2018, according to information collected by App Annie, up 10 percent from last year.
The data also shows that spending on paid apps also grew to more than $76 billion, up 20 percent from 2017, especially in games. The numbers are for both the Apple App Store and Google Play, by December 15 this year.
This year, the average smartphone user spent three hours a day using apps, a 10% increase over 2017 and 20% compared to 2016. The most installed non-gaming applications are Facebook Messenger, in the first place, followed by Facebook, WhatsApp, TikTok, and Instagram. The five most downloaded games are Helix Jump, Subway Surfers, PUBG Mobile, Free Fire, and Love Balls.
Games contribute to the earning
Smartphone games are one of the reasons why growth is so strong. Given the presence of titles such as Fortnite and PUBG Mobile, both released on Android in 2018; the games were once again the biggest producers of money.
As device specifications get better and better, more manufacturers release smartphones dedicated to gaming. A phenomenon, that according to App Annie will produce even greater growth in 2019.
The most revenue-generating apps on Google Play and App Store combined were Netflix, Tinder, Tencent Video, IQIYI, and Pandora Music, and the games were Fate/Grand Order, Honor of Kings, Monster Strike, Candy Crush Saga, Lineage M, and Pokémon Go, respectively.
In addition, the forecast for 2019 is that games continue to offer much profit since next year’s smartphones should be able to run even heavier titles and with the introduction of 5G network.
Chinese stores would contribute more in 2019
The numbers show that the desire for new apps is still strong for both Apple with its App Store and Google with its Play Store. Those third parties, such as 360 Mobile Assistant, Xiaomi App Store, and Huawei App Market, were not included in the survey. The data may not represent the real economy around the applications since China is known to have several third-party stores and a huge consumer market.
On the other hand, casual titles also end up helping developers get good revenue, with stores finding signatures a good way to catch consumers. By 2019, App Annie’s forecast is even higher spending on apps, including third-party Chinese stores, reaching $122 million in sales.
As the number of downloads and application spend increases, it is not surprising that the time we spend using apps is increasing. In the United States, users spent an average of three hours a day in the company of applications.
Are you surprised at these results? Let us know in the comments below.