The brand Ulefone (Ulefone technology co., ltd. est. 2014) is a chinese smartphone with the headquarter located in Shenzhen High-Tech Park (CN: 广东省深圳市南山区清华信息港科研楼5楼518室). The brand is specialized on the global market and does not sell inside of China, but their products reach the whole world using platforms like GearBest, Aliexpress or Amazon.
Company main focus is to develop affordable midrange smartphones for everyone, while also venturing out to produce a few niche products with super durable capabilities or super long battery lifetime. Lately the company is also stepping further and further towards the high-end dimensions without bumping up the prices to more than 300$.
Is Ulefone a reliable brand?
The early smartphones caused a great havoc on the market due to their low prices and great timing. Unfortunately the Be Touch 2 and other early products caused problems to many users, because of low quality manufacturing. Those problems were wiped out with the release of the Ulefone Paris and the 3rd generation of the Be Touch. Company made 100% improvements and are not aiming for the stars anymore. They do what they do best: Budget midrange phones!
The software rarely comes with bugs or problems with their devices. Android updates do exist for some devices, but are often delayed compared to other brands. The build quality lines up with other chinese Brands like Cubot or Doogee and it is safe to say, that Ulefone here plays in the Top 10 of chinese manufacturers.
Should I buy an Ulefone Smartphone?
As Ulefone is one among many smartphone manufacturers in their niche, they have to deliver great products to increase their market share. While a couple years ago it could only be considered with reservation, they now can be considered a serious threat in their segment.